Melina Palmer and Hugh Fidgen to keynote DCCO 2021
We're thrilled to announce that this year's keynote speakers will be Melina Palmer and Hugh Fidgen. Saturday, 8/7, and Sunday, 8/8, will both kick off with a keynote presentation at 9am (MT).
Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants and Can’t Tell You, published in May 2021.
Hugh Fidgen is the Commercial Mobile and MarTech platform lead at Pfizer where he leads a team of over 40 engineers, product owners and analysts responsible for scaling Pfizer's ability to develop and operate mobile apps and marketing communications.
Hugh fell into a software engineering career in 2002 after a chance conversation in a pub where he offered to build his university supervisor a website. The rest, as they say, is history. A career ensued that led to PHP and Drupal, a London Digital Agency and then to Pfizer, where Hugh moved through a range of roles into engineering management.
The roles included one of Pfizer's major scaled Drupal initiatives, the underlying Drupal and web platform, the cloud application platform and now the mobile app platform and the MarTech platform. This was punctuated with a year as Engineering Practice Lead where Hugh's passion for all things Agile and DevOps was harnessed as Pfizer started an organisation-wide pivot towards Digital and towards Agile delivery methodologies.
Hugh remains a software engineer at heart, though he'll readily admit that his coding ability is now pretty bad, having been degraded by a reluctant but useful mastery of PowerPoint and Excel.